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BlackPink’s Jisoo Is Alo Yoga’s Face of Spring 2024

Written by Olivia Muenter
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Last updated: January 19, 2024
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Major congrats are in order for BlackPink‘s Jisoo! The face of Dior Beauty and Dyson hair products has another brand deal under her belt. Jisoo is the face of Alo Yoga‘s Spring 2024 collection and she looks adorable in the trendy workout ‘fits and cool-girl puffers.

“This partnership with Alo felt like the perfect match because my health and wellness has always been a priority for me. I love to move whenever I have the time, especially with Yoga Pilates,” the K-pop star said in a statement. She’ll be modeling core styles for the brand in spring color drops spanning across the first half of the year.

The pop star looks incredible in everything but we’re especially obsessed with the Snomoto Puffer Jacket ($348 at Alo) and Mini Skirt ($138 at Alo) that’s giving Kendall-Jenner-in-Aspen vibes. In fact, Jenner is such a fan of Alo, I’m surprised she hasn’t worn the set in public yet. It would look so cute with bare legs and sneakers in Los Angeles and fleece tights and a turtleneck in colder climates.

Jisoo is also slaying more casual, every day looks in the campaign, such as the Accolade Crew Neck Pullover in Heather Grey ($118 at Alo) — back in stock! — and 5″ Airbrush High-Waist Biker Short in Black ($64 at Alo). Add the Off-Duty Cap ($58 at Alo), Unisex Throwback Sock in Black/White ($24 at Alo) and Alo x 01 Classic sneakers in Natural White ($185 at Alo) and you’ll be twinning with the pop star — and prepared for any activity. (At least a sporty one!)

Alo is having a huge year and just keeps becoming more and more popular among celebrities like the Jenners and Hailey Bieber. We’re sure we’ll be seeing some of these outfits mixed in with their street style looks ASAP

Olivia Muenter

Olivia Muenter

Olivia is a full-time freelance beauty and fashion writer. She has been writing and editing stories about fashion, beauty, style, and wellness since 2012. Her work has been published on PEOPLE, InStyle, Byrdie, Brides, and other publications